Taking CRM Global, Mobile and Social

I try to walk a pretty clear line here on the blog, even though it does blue from time to time. What I mean, is that while I am obviously biased towards SugarCRM, I try to keep this blog a more open discussion and an inclusive discussion about next-generation sales, marketing and support technology and concepts in general.

That said, I think the latest release coming down the pike from SugarCRM deserved some blog love. The new global, social and mobile features are in line with most of the trends I talk about on the blog. So, here goes with a nice update on the latest from SugarCRM:

Two of the biggest trends in CRM over the past couple of years have been mobile access and the addition of social media channels. While these technology trends were developing, more and more small and midsize companies around the world were discovering that thanks to open source and the cloud – they could now afford to add the benefits of CRM to their businesses.

Now, all of these technology and business trends are converging in the latest release of Sugar 6. The latest and greatest from the people that pioneered “CRM Made Simple” are at it again, this time adding Global, Mobile and Social capabilities to Sugar 6.

On the global front, 13 new language packs make it easier than ever for companies around the world to get up and running quickly with a best in class CRM system. Sugar will continue to add these fully supported language and currency translations – which no longer require downloading and installing or updating. Just select your language and currency from the drop down list at startup – and you’re good to go!

More and more workers are looking to gain access to data and do their jobs more effectively while away from the office. SugarCRM has answered this call with a new Sugar Mobile application for the iPhone. This native application captures the sleek look and feel of iPhone resident applications, and is fully integrated with the iPhone features. This means you can click to call, and log that call in Sugar in seconds. Click on an address to jump to the google map of that location. With Sugar Mobile – all of your data and connections are just a click away at all times.

Social media is a hot topic, and adding social channels to your CRM system can give you an edge in the market. With the latest edition of Sugar 6, you can quickly check the Twitter streams of contacts and accounts with the new Twitter Connector. And a new integration with social collaboration vendor Qontextmakes it easier to collaborate in real time with co-workers and customers in a cool new social media friendly manner.

So there you have it – new Global, Mobile and Social tools – right inside the most intuitive, flexible and open CRM system on the planet.

Check out these new features for yourself by grabbing your own Free Trial of Sugar 6 today.

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