Idol, no longer just for TV only…

CRMOutsiders is an industry blog and I just read about a great new competition in our industry.  So here’s the great news I HAVE to share with you all.

Paul Greenberg, one of CRM’s most respected visionaries, just launched CRM Idol 2011, a wonderful competition from the CRM Entrepreneurs among us.   If you are a young CRM start up with a great idea but frustrated how you can the word out, get some great advice from some of the brightest CRM minds in the world and get market traction, this competition is for you.

A quick overview of the competition (as taken from Paul’s blog post)

The Criteria

This competition is for small companies in the CRMish/SocialCRMish world. – see the categories below for some guidelines though please feel free to make the case if you don’t see yourself in the guidelines.

  • You have to have software that is commercially available by the time of the demo – that would be in August – again see below. No betas, alphas, release candidates allowed. If we find that you’re not commercially available, and you have a time slot, you’re out and someone else will fill the slot. So please be sure that you can verify the claim if you want to participate.
  • You have to have 3 referenceable customers that, if we care to, we can contact and ask about you.
  • You have to have revenue under $12 million U.S. your last fiscal year. As far as disclosure goes, you have the choice of making the claim that you do – though that will have to be stated in your submission and we’ll trust you or you can disclose your revenue in the submission with the knowledge that only the permanent judges will know what it is. If you make the claim, please be prepared to back it up if we ask. Your call on how.
  • You have to be willing to make a ten minute video if you get to the finals. More on that later.
  • You have to fit a category – though there is some leeway there.

The Categories

The categories that Paul and his team have identified to start are:

  1. Traditional CRM Suites
  2. Social CRM
  3. Sales – Sales Force Automation, Sales Optimization, Sales Effectiveness
  4. Marketing – Marketing Automation, Revenue Performance Management, Social Marketing, Email Marketing, Enterprise Marketing Management, Database Marketing
  5. Customer Service – all permutations
  6. Mobile CRM
  7. Customer Experience Management
  8. Social Media Monitoring – requires the possibility of integrating with a CRM technology
  9. Customer Analytics – including text/sentiment analytics; voice based analytics; social media analytics, influencer scoring, etc.
  10. Enterprise Feedback Management
  11. Innovation Management
  12. Community Platforms
  13. Enterprise 2.0 – collaboration, activity streams etc.
  14. Social Business
  15. Knowledge Management – this one requires the possibility of integrating with CRM systems
  16. Vendor Relationship Management
  17. Partner Relationship Management

Once again, if you don’t see yourself in this list, don’t worry. Just make the case as to why you have some customer-facing possibilities and the likelihood is that we’ll be cool with it. We’re trying to make this easier for you, not hard.

What Are You Waiting For?

Go to Paul’s blog to learn more and find information on how to enter.