Relationships aren’t just for your CRM

We all know that our CRM systems contain all the relationship information about who you are dealing with, what actvities you have done to date with them, what communications have been made between your organisation and theirs, as well as how they connect and relate to other individuals’ records within your CRM system. But relationships aren’t just about how pieces of information connect to other pieces of information.

Relationships are, at the most basic level, a joining of two “things”, whether pieces of information, pieces of an object/building/machine, or even people.

Some relationships SHOULD be stored in your CRM, others are more diverse and need to be looked at as to whether it is relevant to be stored in your CRM system, or just in your personal diary/address book/memory.

With this in mind, I would like to make your aware of a new “relationship” which is happening in the next few days.

On 18th June 2011, the SugarUK “family” will see a new relationship being formed.
This time, however, it’s nothing to do with a business venture, but all to do with personal relationships.

Joe Bushnell (yes, that IS him in the picture above!), SugarUK’s Sales Director, will be marrying Becky Ellis (one of SugarUK’s Admin Clerks) in Felixstowe, Suffolk, UK.
This is not the final stages of an office romance, as Joe and Becky have been together since before Becky joined the fold at SugarUK.

I would like to ask that if you read this, whether you know them or not, that you send Joe and Becky a message of support, condolence, joy, or whatever you feel appropriate. Please send your messages between now and Saturday 18th June 2011 to and help make the happy couple feel that little bit more special as they start their journey into married life.

I will leave it to you to decide whether you need to add this to your CRM system, update Becky’s record etc.