This blog started as an experiment for Martin Schneider and Colin Beastyto share ideas as they moved from analyzing CRM software (Martin worked at 451 Group; Colin at CRM Magazine) to working for SugarCRM. Given the miles and time zones between the two of them (Martin moved West, Colin stayed East), they thought a collaborative tool such as a blog would be a good way to get ideas across when neither of us were available (after all, it is a 2.0 world out there, right?).

As they began to use this as a communication platform, others became aware of their hobby. Over the ensuing weeks, the blog kind of took on a life of its own, and became a cool little forum for Martin and Colin to discuss happenings in the CRM space, but also software and technology trends in general, or simply something we thought was interesting and worth noting. Fortunately, Sugar didn’t seem to mind they were borrowing their bandwidth to discuss such a random array of topics.

Since the blogosphere seems to be an open, welcoming environment, they decided to open our doors as well, as it were. Instead of blogging in private to each other, they want others to join the conversation and comment and augment the topics that bubble to the top of our minds. Over time, both Martin and Colin moved on and passed the torch over to Jan Sysmans, who then pitched it to Chris Bucholtz, the former editor of InsideCRM and Forecasting Clouds. As a journalist, Chris is something of an actual outsider; he thinks the story of how CRM solves problems is a lot more interesting than the mechanics of how it works. It’s about people, people.

So, here are some ground rules. Call it a mission statement, or something:

What Outsiders will be:

  • Irreverent
  • Honest
  • Thought-Provoking (hopefully)
  • Controversial (sometimes)
  • Expansive

Outsiders will not be:

  • Hacks
  • Boring
  • Vindictive
  • Predictable
  • Cynical

So enjoy, and please be part of the conversation.  If you want to add to the conversation contact Chris.

12 thoughts on “About

  1. Nice explanation and I would love to join in the fun with Irreverent, Honest, Thought Provoking, Controversial, Expansive conversation.
    i have lots to say about sales, sales management, crm and technology, mostly in that vein.

    Only issue is your blog feels like it’s “in house” for Sugar?


  2. I’m a bit confused and please don’t take this as an attack (I’m just confused). So, the site is called CRM Outsiders, but you’re employed by a vendor in the space? Talk me through this one – just how confused am I? ;).
    Thanks, Adam
    P.S. I’m working with a vendor in the space who would be interested in briefing you if it’s appropriate
    P.S.S. Been a fan of Colin’s writing since CRM Magazine days

  3. To clarify further – the “Outsiders” usage is a bit of a play on words in that we were once outside the vendor walls, now we’re outside the the wholly objective world of analyst/journalist, etc. We’re in the thick of CRM, but outside the general conversation as “interested parties,” make sense?

  4. Thanks guys – I’m helping out Mzinga with a new product roll out (OmniSocial). Do you think it’s appropriate to do a briefing with them? I don’t think of Mzinga as a competitor to SugarCRM, but not sure your views on talking to (and maybe blogging about) other vendors.
    Thanks again and please keep the Outsiders name – it’s awesome.

  5. Hi Martin and Colin,

    I notice you do interviews and from your conversation above with Adam I felt it was appropriate for me to post here and ask.. Would you be interested in the opportunity to interview someone from a key company in the CRM space?

    I would really appreciate if you could drop me an email to discuss this further – I couldn’t see a blog-specific email address on the contact list linked to below.

    Thank you,


  6. Hi Martin
    Thanks for the info to the blog – it’s good to see an open approach to blogging which facilitiates exhanges of ideas and information!

    We manage the social and online PR for Amdocs, who are active in the CRM market. If you’re interested in receiving information and assets on Amdocs’ CRM products for blogging purposes, please don’t hesitate to get in touch. It would be great to connect on this – if that fits within your remit considering the Sugar connection!
    Thanks in anticipation

  7. Hello Martin
    Thanks for the info to the blog –
    It is great to see an open discussion and exchange of ideas and information on your BLOG!
    We manage a new website, CRMJOBS.NET, where we are trying to collect consultants experience working with many CRM packages, compare CRM vendors and get an idea, where consulting projects will succeed CRM market.
    If you are interested to exchange links and traffic to your blog from our visitors, please do not hesitate to get in touch.
    It would be great to connect
    Thank you,

  8. Regarding Comment 10) from CRM Software, where the question has been asked “why is it called CRM Outsiders if you are working for sugar?”…
    as Martin Schneider clarified in comment 4, “it is a bit of a play on words”, an irony or oxymoron, in so much as the originators of CRMOutsiders were once on the outside of the CRM world, looking in and are now well and truly on the inside looking out.

  9. Hello,

    I was wondering if you accept guest post for your blog. If you do, I would like to submit a few. I’m a recent college graduate, with an English major, looking to build out my portfolio. I can write on a wide variety of topics and am sure you would be happy with the quality. Please email me back if you are interested. Thank you for your time.

    – Kathleen Hubert

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