Filed under social CRM

SCRM Basics: Twitter, Why and How

A few years ago, when I worked over in San Francisco, I would occasionally  commute using the “casual car pool” system – in other words, at a designated congregation point, I’d get into a vehicle with a total stranger so that person could save bridge toll and I could save bus money.  It was less … Continue reading

Lesson From a Spotty Social Media Strategy

(Editor’s note: chatting around the office can result in outbursts of coherence like this one, from David Bockian, who recapitulates this story and distills it to its essence – and even mentions ferrets in the process – the editor) If you make a business decision that causes your customers to say, “What were you thinking?”— … Continue reading

Social CRM is no Place for a “Show Me” mindset

Talking to the big brains at CRM Evolution in New York this week was at once refreshing and frustrating. It’s refreshing that people are thinking so hard about what customer relationship management could evolve into, how deeply it can spread into an organization, and how many business people will nod their heads when they hear … Continue reading

Jonathan Stark – Social Experimenter or Marketing Genius?

Jonathan Stark is currently running a very interesting Social sharing experiment. He has published his Starbucks card for anyone to download onto their smartphone, and is allowing people to buy coffee on him. Really. No Joke. The Mobile Applications consultant, from Providence, R.I., has asked that people keep their purchases to $3 or less and … Continue reading

15 Things NOT to share with your Social Network

Now that CRM is going Social and your activities are being streamed live into people’s work lives, it’s even more important to remember that you don’t have to (and in some cases definitely shouldn’t) share everything in your social media streams. For years we have been told Information Exchange is great and that knowledge shared … Continue reading

Relationships aren’t just for your CRM

We all know that our CRM systems contain all the relationship information about who you are dealing with, what actvities you have done to date with them, what communications have been made between your organisation and theirs, as well as how they connect and relate to other individuals’ records within your CRM system. But relationships … Continue reading

CRM – The Corporate Teenager

Customer Relationship Management – it’s a phrase we’ve all heard (why else would you be looking at this site if you hadn’t?), yet do we ever stop to consider its construction or true meaning? For example, which word should take precedence? Merely by its name it would appear that the ‘Customer‘ is the primary focus, … Continue reading