Jonathan Stark is currently running a very interesting Social sharing experiment. He has published his Starbucks card for anyone to download onto their smartphone, and is allowing people to buy coffee on him. Really. No Joke. The Mobile Applications consultant, from Providence, R.I., has asked that people keep their purchases to $3 or less and … Continue reading
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15 Things NOT to share with your Social Network
Now that CRM is going Social and your activities are being streamed live into people’s work lives, it’s even more important to remember that you don’t have to (and in some cases definitely shouldn’t) share everything in your social media streams. For years we have been told Information Exchange is great and that knowledge shared … Continue reading
Get Social at SugarCon!!! (And Get a Great Rate)
I am freshly back in the office (OK, maybe fresh is not the right word, more like jet-lagged and overwhelmed with emails and projects) after an awesome two-week press tour in Europe. The media and analysts I met were all amazing, and really seemed to “get” where SugarCRM is going, our unique value proposition to … Continue reading
Tibco’s Tibbr – Where’s the Customer in all This?
After more than a year of silent anticipation (that’s a nice way of saying “no one really cared”) integration giant Tibco is launching its first stab at social with its product called Tibbr. Yes, Tibbr. While Tibbr may do a lot of what people might expect from a status-update focused tool, in my opinion it … Continue reading
The Compartmentalization of Social Profiles & Marketing
I just checked out BranchOut, a new social site that is essentially a LinkedIn for facebook. The notion – keep all of your business contacts and information on BranchOut, without the total hassle of managing two completely separate profiles. This plays into a concept I was discussing yesterday with my associate and very socially savvy … Continue reading
Is Social a “Meatball on the Spaghetti” or “Layer in Your Lasagna?”
Ok, I realize this post’s title may qualify for the most ridiculous I’ve done yet…but bear with me. I promise it will (kind of) make sense in a bit. I was talking with Mitch Lieberman (@mjayliebs to most of you) and we were discussing how for many analysts and consultants – social is seen as … Continue reading
Five Questions to Ask Before Starting a Social Media Initiative
Outsider’s note: This blog post originally appeared in the UK-based B2B Marketing magazine blog series. And, since I think these are points worth repeating (and I wanted to get a blog post out this week!) I am reprinting my thoughts here. Also note, while it’s true I am too lazy to change spelling back to … Continue reading
Social Apps Need to Grow Socially, NOT by Pushy Salespeople
I just saw that Yammer landed a cool $25 million in new funding. While that says a lot about the economy and the interest and expectations VCs have for the social space – it kind of scares me a little. What I mean is that while the cash is certainly good to keep a company … Continue reading
Don’t Fear the Influencer (Now with More Cowbell)
I was talking with some time Outsider and full time social smarts guy Mitch Lieberman via Twitter about Klout and why I think it is stupid. I mean, it is important to think about your advocates and influencers – but how can we really standardize someone’s level of influence? I am not sure the Klout … Continue reading
The Cost of Business vs. the Cost TO Your Business – Take 2
Isn’t it funny how once you get and idea or object in your head, you start to see examples of the object or idea everywhere? Right after posting my latest blog post, I went over to check out Paul Greenberg’s ZDnet blog, which is always rife with something I can take away and mesh into … Continue reading
