Tagged with economy

Commoditizing Sales at the Price of Service

Having watched many of our software brethren in the industry cut spending, institute hiring freezes and initiate layoffs, I’ve been thinking about how such practices can be detrimental to the vendor/client relationship, and how the software industry is providing a perfect example for CRM initiatives across multiple industries as a whole. I realize that vendors … Continue reading

Customer or Consumer Relationship Management???

I saw a great article in CRM Buyer by the always sharp Denis Pombriant. (Thanks to Paul Greenberg for pointing it out.) In the article, Denis makes some interesting points about how the current economy will see a shift in American spending from a “consumer” mentality to a smarter, more advised base of “customers.” Makes … Continue reading