Tagged with web 2.0

An InsideView Look at SugarCon and Sales Intelligence

Last week was the annual SugarCRM Customer & Developer Conference called SugarCon. InsideView made a big announcement related to all SugarCRM users being preloaded with sales intelligence. The partnership comes at a time when sales people are overwhelmed with an explosion of data that leaves them spending more time searching for information and less time … Continue reading

Search Versus Find, There is a Difference

While at the VRM+CRM conference a few weeks ago someone (my apologies I cannot remember who) did a nice job talking for a just a few minutes about the difference between ‘Searching’ and ‘Finding’. I have never really given it much thought, but there is a rather large distinction here. Wait, it must be Wednesday, … Continue reading

The Next Evolution in Enterprise Software

As something of a follow up to my blog on software platforms, discussions in recent weeks at the CRM Evolution conference and with other industry pundits has shed some light on where the enterprise IT industry is heading in general. Just a year ago it seemed the concept of Web-based and open standard-based software being … Continue reading

Customer Service vs. Social CRM

A conversation with a partner recently highlighted an interesting question: what’s the difference between customer service and Social CRM? To me, Social CRM is a subset of traditional CRM; a way of doing business leveraging media and social networks…and technologies…to respond to the control that customers now wield over the conversation. Customer service is one … Continue reading

What’s Next for B2B Sales and Marketing?

Just read an interesting series of predictions over at the Sales Machine blog regarding the future of B2B sales. Some of the predictions are bold to say the least: such as the disappearance of entry-level sales jobs by 2020. But there are some interesting ideas. And I believe that the changing nature of sales engagements … Continue reading

A Great Example of Social Media in Action

I just came across a nice example of a customer that’s leveraging social media in a simple, yet efficient manner. In many aspects, social CRM is still viewed very much as a nice-to-have or not-at-all, which I think in part is because many are trying to bite off more than they can chew. Like any … Continue reading

Leveraging Social Media for Startups

A number of startups have had some success by leveraging social media as part of their CRM initiative out-of-the-box. I can see why it’s such a sound strategy. If you’re a successful startup, it means your company has properly identified an addressable market and customer base; a customer base you want to be actively engaged … Continue reading

Boeing: A Lesson in the Globalization of Manufacturing and CRM

Boeing’s recent decision to purchase a plant that produces large sections of its new 787 airliner from a subcontractor I think underlines the importance that supply chain management and manufacturing will increasingly play in customer relationships moving forward. It’s an effort to rein in supplier problems that have led to costly delays of the next … Continue reading